Strategy leaders
Get stalled growth moving again
From the job through a designed solution, the hypothesis we build and test.
Your job
You own a growth goal the board doesn't believe you'll hit, and you can change how the company works. You need a clear call to go ahead, stop, or change course, then a plan you can test.
A fit
You need that call, and you're willing to change course.
Not a fit
Buyers below VP, a busy project that changes nothing, or anyone who won't change course. I don't build the product. Your team does.
What gets in the way
The board doesn't believe the plan.
You own a growth goal they don't think you'll hit.
You already paid for work nobody used.
You may have paid for strategy work or job studies that nobody used.
A stalled growth rate still gets punished.
Markets punish a company when its yearly growth rate slows, even if revenue still goes up.
The usual method is a weak fit for disruption.
Traditional Jobs-to-be-Done research works well for sustaining improvements. It's a weaker fit for functional, disruptive innovation.
The offer
Venture Proof.
A strategy-as-code engine that builds and tests your strategy with code, so every step runs the same way and can be checked. It's in private Alpha, and it's available only through advisory work.
What you get: a clear call to go ahead, stop, or change course, and a plan you can prove or drop. The first hypothesis is on paper in 7 to 14 days, and your team does the work. I guide, and I bring the tools. Your people do the research, the interviews, the prototype, and the build.
A six-figure study.
I run six-figure studies far faster and for less than legacy firms.
What you get: end-to-end work, from the job through a tested solution, co-delivered with your team.
A 30-minute call.
We talk through your idea or stalled growth plan and decide what to do next. If earlier strategy work didn't move growth, we start with what you already paid for.
What you get: a decision on the next step. Fees come in a proposal after we talk, not on this page.
Why it works
- The first hypothesis is on paper in 7 to 14 days.
- 142 templates, so anyone on your team can read what was decided and why.
- Your people learn the method as we go, so each new round of innovation work costs you less.
- You can watch "Venture Proof: Test the Strategy Before You Spend" on this site. Two course Modules are free if you want to see the method yourself.
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Find the problem
We find the problem behind the idea and break it down from first principles: basic facts, not how things have always been done.
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Test it
We design the solution as the strategic hypothesis we build and test. The first one is on paper in 7 to 14 days, and your team does the work.
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Get a clear call
You get evidence on whether to go ahead, stop, or change course, then a plan you can prove or drop.
- Your idea
- The problem
- A test
- Go, stop, or change course
How it connects
If corporate strategy isn't yours to own, and you need an edge in service delivery or customer journeys, see Marketing and CX. If you want your team to learn the method first, see Practitioners.