Marketing and CX
Outcome-based JTBD for go-to-market
Research and edge tactics to differentiate service delivery and customer journeys, not a core-business redesign.
Your job
You work in marketing, CX, or design. Your company already has a differentiated core business model, or you don't have a say in corporate strategy. You need a go-to-market edge your competitors don't have.
What gets in the way
Corporate strategy isn't yours to own.
You already have a differentiated core business model, or you don't have a say in corporate strategy.
A journey map follows today's touchpoints.
A Job Map follows the job. A journey map follows your current touchpoints.
The important outcomes still aren't done well.
Go-to-market should aim at the outcomes customers use to measure success, especially the ones that are important and still not done well.
You need research and edge tactics.
You need to know where to differentiate in service delivery and customer journeys, not in the core business.
The offer
An outcome-based JTBD study.
This is an adapted and optimized version of outcome-based Jobs-to-be-Done, applied to go-to-market, service delivery, and customer journeys. I run six-figure-class JTBD studies far faster and for less than legacy firms.
What you get: a map of how customers get, use, and maintain what you deliver, step by step. You also get the outcomes they use to measure success, and a clear aim for go-to-market. My team does the work and hands you the results. Fees come in a proposal after we talk, not on this page.
Outcome-derived messaging.
We analyze competitive advantage, then aim go-to-market at the outcomes still not done well.
What you get: research and edge tactics that differentiate what you already deliver, not a redesign of the core business.
Why it works
- I run six-figure-class JTBD studies far faster and for less than legacy firms.
- I pioneered using AI for JTBD modeling.
- About 3 years ago I created the original, popular JTBD Masterclass. Many peers signed up for it, including practitioners from established JTBD firms.
- Your team works in the Customer Experience (CX) ring: service delivery and customer journeys, not a core-business redesign.
-
Map the consumption job
We map how customers get, use and maintain what you deliver, step by step.
-
Write the outcomes
We write the outcomes the customer uses to measure success.
-
Analyze advantage and aim go-to-market
We analyze competitive advantage with outcome-derived messaging, then aim go-to-market at the outcomes still not done well, to differentiate, not to redesign the core business.
How it connects
If you do own corporate strategy and you need a new or disruptive bet tested, see Strategy leaders. If you want to learn this method yourself, see Practitioners.