Innovation Advisory

From Uncertain Gamble to Guaranteed Scale.

Traditional innovation treats exploration like execution. We systematically de-risk breakthroughs by reframing innovation as a staged process of buying information.

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The Monolithic Fallacy

Why 5-year forecasts are works of fiction.

The Execution Trap

Corporations demand knowability. They force innovators to write "Monolithic Business Cases"—dense fiction built on guesses—to unlock funding. This triggers a systemic immune response: high-potential breakthroughs are killed because they lack "proof," while incremental boredom is funded because it has history.

95%

of Product Innovations Fail

Because they solve problems that don't exist for people who don't care.

The Real Options Protocol

Pay the least to learn the most. Three options to kill risk.

Stage 1

The Option to Explore

The Goal: Discovery of Truth.

We use First Principles to smash the "Problem As-Is" into fundamental truths. We ignore competitors and identify the core human struggle.

Deconstruct the "Stuck Belief"
Identify the True Job Executor
Risk Avoided: The Analogy Trap

Stage 2

The Option to Validate

The Goal: Statistical Certainty.

We deploy rigorous quantitative surveys to create a Market Heatmap. We measure the gap between importance and satisfaction.

Job Map Creation
Quantitative Gap Analysis
Risk Avoided: The Vanity Metric

Stage 3

The Option to Execute

The Goal: Proof of Concept.

We build a Minimum Viable Prototype (MVPr) to test the mechanic, not the product. We design the business model using Doblin's 10 Types.

Concierge Testing
Business Model Moats
Risk Avoided: Premature Scaling

Start the Process

Buy the Option to Scale.

Stop gambling on hunches. Start engineering certainty.

Fill out the form to request a Strategic Audit of your current innovation portfolio.