Founders
Test the idea before you spend
For founders and small venture teams who need to know quickly whether an idea holds up.
Your job
You have an idea, and you need a clear call before you spend: go ahead, stop, or change course.
What gets in the way
The idea isn't tested yet.
You need to check it against evidence before you spend.
You need a call you can act on.
Go ahead, stop, or change course.
A full study may be more than you need right now.
You want a shorter path first, with a way up to a study if the idea holds.
I don't build the product.
I guide, and I bring the tools. Your team does the research, the prototype, and the build.
The offer
Venture Proof Lite.
A lighter way to see whether your idea holds up, before a full Venture Proof engagement or a study.
What you get: a clear next step. If the idea holds, there's a path up to Venture Proof or a study.
Venture Proof.
A strategy-as-code engine that builds and tests your strategy with code, so every step runs the same way and can be checked. It's in private Alpha, and it's available only through advisory work.
What you get: a clear call to go ahead, stop, or change course, then a plan you can prove or drop.
A path up to a study.
If the idea holds, we can take it into a full study, the same six-figure work I run far faster and for less than legacy firms.
What you get: a decision on that next step after we talk. Fees come in a proposal after we talk, not on this page.
Why it works
- Testing a business idea means checking it against evidence before you spend, then going ahead, stopping, or changing course.
- Venture Proof runs every step the same way, and every step can be checked.
- For Venture Proof advisory work, the first hypothesis is on paper in 7 to 14 days, and your team does the work.
- You can watch "Venture Proof: Test the Strategy Before You Spend" on the home page. Two course Modules are free if you want to see the method yourself.
How it connects
If the idea holds and you need a fuller study, that's the path up from Lite. Established-company strategy work is on Strategy leaders. If you want to run the method yourself first, see Practitioners.