Practitioners
Learn to test your own idea
You can learn the whole method yourself. Two Modules are free.
Your job
You're a consultant, a product person, or another practitioner who wants to learn this method and use it yourself. Later, you may bring this work into a company, or bring me in to do it with you.
What gets in the way
You want to do the work yourself.
You don't need a big pyramid of consultants to get it done.
Consultant work can bring bias.
This method is a system you can run, and every step can be checked.
You need to see the start and the finish first.
That's why Module 1 and Module 13 are free, on their own, before you buy anything.
Learning can lead to working with me.
When you're ready to bring this into a company, there's a path to do that.
The offer
Two free Modules.
Module 1, Reduce It to the Immutable Truth, cuts your idea down until nothing else can go. 7 lessons, about 56 minutes. Module 13, The Narrative, shows what a finished proof looks like: your bet on one page, plus the market counts that mean go or stop.
What you get: both Modules, free. Start here: Module 1 and Module 13.
Innovation Unpacked Mastermind.
The full course is a fully manual version of the Venture Proof engine, so you do each step by hand. All 13 Modules, in order, from a rough idea to a solution tested in the market.
What you get: the videos, a 337-page workbook, and 142 fillable templates. Get the full course. You can also get the Workbook plus Template Pack on its own, without the videos.
Guidebooks and quick tools.
Short guides you can use right away, including the Practical JTBD Guidebooks Bundle (all 6) and the Idea Test Bundle.
What you get: pay once and download them on the spot. See every tool on the Enablers page. Buy the Guidebooks Bundle.
The community, and free tools.
Ask questions and compare notes. You may need a free Whop account to post. There's also a free Job Map Express bot, and a free job-mapping skill for your AI coding tool.
What you get: Join the free community. Map any job in chat with the free Job Map Express bot. Get the free job-mapping skill.
Why it works
- Two Modules are free, so you can try the start and see the finish before you buy.
- The full course is the whole process, from a rough idea to a solution tested in the market. Any team can run it.
- 142 templates, and a 337-page workbook, so every step has a place to write the answer.
- About 3 years ago I created the original, popular JTBD Masterclass. Many peers signed up for it, including practitioners from established JTBD firms.
How it connects
When you're ready to bring this work into a company, book a call, or see Strategy leaders, Marketing and CX, or Founders. On the Enablers page you can also book advisory or a 90-minute coaching session.