A growing portfolio of Jobs-to-be-Done Courses

You won't find these anywhere else. Promise!

Market Selection

Research Planning

Original Masterclass

Coming Soon

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Journey Analysis

Who's This Perfect For

Front-End oF Innovation

GRowth Srategists

Product Managers

UX Designers

CX & Service Designers

Marketing Teams

More importantly, this is perfect for any team that is stuck and needs to get unstuck - permanently

What Industry Titans Say

Mike and I have engaged in many conversations that I've found intellectually stimulating. I enjoy working with him immensely. While at Strategyn he applied his knowledge of Jobs Theory and ODI to help Strategyn create its online education and certification platform, which we consider crucial to Strategyn's future success. In addition, Mike helped simplify and accelerate the use of ODI by co-creating the JTBD + ODI canvas. Mike is a constant and valuable source of insight. A great addition to the team.

Tony Ulwick - CEO, Strategyn

Inventor of Outcome-Driven Innovation

This masterclass is not only a leading example of powering JTBD with AI, but also a leading example of how AI can completely change how you do business. Mike has spent a lot of time putting his prompts together, and getting access to his advanced thinking helped me design better prompts of my own. I can heartily recommend this course.

Jim Kalbach - Chief Evangelist, Mural

Author: The Jobs to be Done Playbook

Why fail fast when you can get it right the first time? We've innovated ourselves in order to deliver your desired outcomes at the speed of light.

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