When business executives feel the pressure to grow their business, the last thing they want to do is invest in the wrong strategy. Mike’s great passion for the past 25+ years has been to develop a unique understanding of customer needs that serve two purposes: selecting the right technology for clients and identifying new market-level product and service opportunities for clients to develop.
Mike has an extensive background in the Customer Relationship Management (CRM) strategy and technology space supporting customer-oriented teams across Marketing, Sales, and support/service. He has worked with clients from the mid-market to the Fortune 50 developing strategies, designing solutions, and directly developing solutions using an array of technologies integrating front-to-back-office processes and customer journeys
Mike has been considered a thought leader in the CRM industry by top analysts (ex 1, ex 2), achieving Top 10 status for a number of years in several prominent CRM blog lists. He gradually shifted his thought leadership to the intersection of CRM and Innovation and is known as one of the top experts in the Jobs-to-be-Done world; being cited on numerous websites, blogs and in books.
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