Unlock Growth with Certainty

We help businesses who have struggled to identify unmet customer needs, not just to launch a successful product but to lead transformations across their services and business models. More importantly, we teach them how to do this themselves, ensuring they can confidently identify opportunities and make strategic decisions with 6x more accuracy.

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Achieve Unparalleled Success...Predictably

We offer an array of services that help you achieve your desired outcomes by delivering the desired outcomes of your customers with confidence.

Drive Revenue & Profitability

Increase sales by offering solutions that match customer needs.

Enhance Customer Loyalty

Build lasting relationships without significant resource commitments.

Outpace Competitors

Leverage unique insights to stay ahead in the market

Transform and Scale Your Business Today

Unlock your business's full potential quickly and easily. Focus on the outcomes that matter most, gaining an edge over competitors by understanding your customers like never before.

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We transfer knowledge and tools

We don't sell projects, we sell collaboration and knowledge transfer so you can do this on-demand and without the hefty price tag the old schoolers impose on you.

Deep Customer Understanding

Innovative Problem-Solving

Who's This Perfect For

Front-End oF Innovation

GRowth Srategists

Product Managers

UX Designers

CX & Service Designers

Marketing Teams

More importantly, this is perfect for any team that is stuck and needs to get unstuck - permanently

What Industry Titans Say

Mike and I have engaged in many conversations that I've found intellectually stimulating. I enjoy working with him immensely. While at Strategyn he applied his knowledge of Jobs Theory and ODI to help Strategyn create its online education and certification platform, which we consider crucial to Strategyn's future success. In addition, Mike helped simplify and accelerate the use of ODI by co-creating the JTBD + ODI canvas. Mike is a constant and valuable source of insight. A great addition to the team.

Tony Ulwick - CEO, Strategyn

Inventor of Outcome-Driven Innovation

This masterclass is not only a leading example of powering JTBD with AI, but also a leading example of how AI can completely change how you do business. Mike has spent a lot of time putting his prompts together, and getting access to his advanced thinking helped me design better prompts of my own. I can heartily recommend this course.

Jim Kalbach - Chief Evangelist, Mural

Author: The Jobs to be Done Playbook

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Transform and Scale Your Business Today

Unlock your business's full potential quickly and easily. Focus on the outcomes that matter most, gaining an edge over competitors by understanding your customers like never before. We've done this for you for years, now we are serious about helping you do-it-yourself well into the future

Let's get you started

For FEI, UX, ,CX, Product, & Marketing Teams

Simplify Your JTBD Knowledge with the JTBD Strategy Stack

These stacks are ideal for those that are just learning, or are trying to educate their team on Jobs-to-be-Done. Let's face it, there's a lot of misguided information floating around the Internet. This should help get your started.