Jobs-to-be-Done Coaching
Are you struggling to make sense of the Jobs-to-be-Done framework and how to apply it effectively to your specific situation? Do you find yourself stuck in analysis paralysis or simply unsure of your next steps? Our 1:1 (executive) or 1:M (team) coaching is here to guide you on your unique journey to success.
We Believe in Structure and Momentum
We have adapted a simple concept from the Lean world called the Plan, Do, Check, Act cycle (PDCA). This provides the system you need to be successful, and it guarantees that you'll maintain momentum. This is a comprehensive system from end-to-end. Shortcuts or snapshots simply don't work
Plan - Qualitative Research (Modeling)
Our qualitative research is very different than traditional research. We don't try to come to conclusions that could have serious financial impact by guessing based on a few customer interviews. We frame the problem-space and identify exactly how success should be measured.
- Identify key research questions to answer
- Scope the problem-space
- Build a prioritizable model
- Outline the components of a prioritization survey
Do - Quantitative Research
While other research methods run surveys, they generally are not based on any kind of quantifiable model...they simply ask questions, often leading, and almost always based on hypothetical scenarios. Skip this step and you will never know where there are value gaps in the market or how large they are.
- (Optional) Conduct cognitive interviews to review the survey for readability
- Source the respondents (ensure you get the right ones, and the necessary completes)
- Field the survey
- Monitor quality and completion rates
- Finalize the resulting data set
Check - Analysis
While we promote keeping analysis simple so value-producing actions can be identified quickly by non-data scientists, this is also a critical capability that must be embraced in order to be successful in Jobs-to-be-Done.
- Decide on the data analysis platform
- Import and transform the data
- Finalize the data model
- Determine the ranking approach
- Define benchmark criteria
- Run ranking and segmentation analyses
- Identify value gaps and opportunities in the problem-space
- Verify the results
Act - Strategy Formulation
Once you have the data and corresponding insights, you can now formulate strategic options with confidence.
- Determine the types of strategies to consider
- Decide how the strategies will be evaluated
- Develop the strategic options
- Prioritize the strategies
- Socialize or confirm the strategic priorities
- Hand off to the design / product team to develop concepts for market validation
Why Choose Practical Jobs-to-be-Done?
- Expertise: We have a deep understanding of Jobs-to-be-Done and how to make it work for you. We also have accelerators no one else has.
- Affordability: Get the guidance you need without the hefty price tag of traditional consulting services who have yet to innovate their business models.
- Knowledge Transfer: We're not just here to provide answers; we're here to empower you with the skills and knowledge to succeed on your own. However, it takes time and context to make that happen.
Ready to take control of your Jobs-to-be-Done journey? Contact us today to schedule your preliminary coaching session. Let's work together to break free from analysis paralysis and achieve your goals with practical solutions.
Note: I only take a small number of coaching clients to ensure that I have the availability necessary to provide a quality service. I'm happy to set up a time discuss your needs, however, and at that time I can update you on my availability.
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Practical Jobs-to-be-Done - Your Partner for Success in the Jobs-to-be-Done Innovation and Strategy Research.