Time to Take Jobs-to-be-Done to the Next Level?

It's Time to Build What Truly Matters

Are your innovation efforts feeling more like a performance than a path to real impact? You're busy, you're following the latest trends, but are you consistently building products and solutions that customers actually value and adopt?

Many organizations get caught in the trap of "innovation theater" – engaging in activities that look good but fail to deliver tangible, market-moving results. This leads to:

  • Wasted time and resources on initiatives that fizzle out.

  • Products that miss the mark because they don't solve a core customer problem.

  • Teams feeling disillusioned by a lack of real progress.

  • Missing out on opportunities for significant growth and differentiation.

Problem: You're Not Focused on the Right "Job"

Often, the disconnect lies in not truly understanding what customers are trying to accomplish in their lives or work – their fundamental Jobs-to-be-Done (JTBD). Without this deep insight, you're essentially guessing what solutions will resonate.

The Solution: Jobs-to-be-Done Research & Coaching That Sticks

Often, the disconnect lies in not truly understanding what customers are trying to accomplish in their lives or work – their fundamental Jobs-to-be-Done (JTBD). Without this deep insight, you're essentially guessing what solutions will resonate.

  • Identify the underserved "jobs" where real opportunity exists.

  • Frame opportunities for innovation across all levels – from product features to business models.

  • Build your team's internal capability to apply JTBD thinking long after our engagement.

  • Ensure your innovation efforts are focused on building solutions customers are eager to "hire."

This isn't just about getting insights; it's about embedding a customer-centric discipline that makes innovation stick and consistently deliver impact.

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Build Solutions Customers Can't Live Without

Imagine a future where your team is confidently building products and services that feel indispensable to your customers. Where innovation efforts lead directly to market adoption, growth, and a clear competitive advantage.

That future is possible when you focus on helping customers make progress on their most important jobs.

Limited Opportunity for Long-Term Partnership

I am currently opening up a few limited spots for new long-term coaching engagements starting next quarter. These partnerships are designed for teams serious about transforming their innovation process and building lasting JTBD capability.

If you're ready to move beyond innovation theater and start building what truly matters, now is the time to act.

About Mike Boysen

After transitioning from finance to CRM technology, I was struck by persistent, high project failure rates across many enterprise functions. I realized the core issue wasn't just flawed technology or bad UX, but a fundamental misunderstanding of true business requirements and customer needs. This discovery launched me on a 20-year journey, encouraged by Bob Thompson of CustomerThink.com, to uncover why so many initiatives, from tech implementations to product launches, missed the mark, leading to wasted resources. My approach now distills these crucial lessons on deeply understanding customer needs to fuel growth, and I invite you to engage, challenge, and collaborate with me to find better ways for your organization to identify opportunities and achieve its goals.